Top 141 Product Manager Things You Should Know

What is involved in Product Manager

Find out what the related areas are that Product Manager connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Product Manager thinking-frame.

How far is your company on its Product Manager journey?

Take this short survey to gauge your organization’s progress toward Product Manager leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Product Manager related domains to cover and 141 essential critical questions to check off in that domain.

The following domains are covered:

Product Manager, Acceptance testing, Agile software development, Collaborative Product Development, Google, High-tech, Instagram, LinkedIn, Marketing communications, Marketing requirements document, New product development, Premal Shah, Product designer, Product management, Product marketing, Product owner, Product planning, Program director, Program manager, Project manager, Requirements elicitation, Sundar Pichai, User story, Yahoo!:

Product Manager Critical Criteria:

Have a round table over Product Manager engagements and figure out ways to motivate other Product Manager users.

– The owner of the product development processes in one of the companies stated: there are no product managers named in the company, what should they do?

– Does our organization need more Product Manager education?

– How can you measure Product Manager in a systematic way?

– Why should we adopt a Product Manager framework?

Acceptance testing Critical Criteria:

Air ideas re Acceptance testing adoptions and achieve a single Acceptance testing view and bringing data together.

– What are the success criteria that will indicate that Product Manager objectives have been met and the benefits delivered?

– Is there a Product Manager Communication plan covering who needs to get what information when?

– What is your process for client reviews or acceptance testing?

– Does the Product Manager task fit the clients priorities?

Agile software development Critical Criteria:

Examine Agile software development leadership and explain and analyze the challenges of Agile software development.

– When you are identifying the potential technical strategy(s) you have several process factors that you should address. As with initial scoping how much detail you go into when documenting the architecture, the views that you create, and your approach to modeling are important considerations. Furthermore, will you be considering one or more candidate architectures and what is your overall delivery strategy?

– Management buy-in is a concern. Many program managers are worried that upper-level management would ask for progress reports and productivity metrics that would be hard to gather in an Agile work environment. Management ignorance of Agile methodologies is also a worry. Will Agile advantages be able to overcome the well-known existing problems in software development?

– How do you take an approach like CMM that is heavily about management control and measurement and make it light on its feet?

– How will nonfunctional requirements pertaining to availability, security, performance, and many other factors be addressed?

– How could agile approach be taken into consideration when recruiting personnel and allocating people into projects?

– Are you considering one or more candidate architectures and what is your overall delivery strategy?

– Do you think you could provide every last detail the developers need to know right off the bat?

– What are some keys to successfully conquering ever changing business requirements?

– Who would benefit from the framework(s) and how could it (they) be utilized?

– What are the a best practices for Agile SCRUM Product Management?

– So what do your developers do differently in agile?

– What challenges do teams face when scaling agile?

– How Extreme Does Extreme Programming Have to Be?

– Is the system subject to external regulation?

– What are you planning to complete today?

– What type of Experience is valuable?

– How good are our agile methods?

– How do engineers feel about it?

– What Is Extreme Programming?

– What Is Exploratory Testing?

Collaborative Product Development Critical Criteria:

Administer Collaborative Product Development results and explore and align the progress in Collaborative Product Development.

– For your Product Manager project, identify and describe the business environment. is there more than one layer to the business environment?

– How do we measure improved Product Manager service perception, and satisfaction?

– How do we Identify specific Product Manager investment and emerging trends?

Google Critical Criteria:

Infer Google decisions and report on the economics of relationships managing Google and constraints.

– We keep record of data and store them in cloud services; for example Google Suite. There are data protection tools provided and security rules can be set. But who has the responsibility for securing them – us or Google?

– What are the key elements of your Product Manager performance improvement system, including your evaluation, organizational learning, and innovation processes?

– How does our CRM collaboration software integrate well with Google services like Google Apps and Google Docs?

– Are we making progress? and are we making progress as Product Manager leaders?

– Do we have past Product Manager Successes?

High-tech Critical Criteria:

Discourse High-tech tasks and point out improvements in High-tech.

– Is maximizing Product Manager protection the same as minimizing Product Manager loss?

– How important is Product Manager to the user organizations mission?

– How is the value delivered by Product Manager being measured?

– How can we become more high-tech but still be high touch?

Instagram Critical Criteria:

Guide Instagram visions and report on the economics of relationships managing Instagram and constraints.

– How do your measurements capture actionable Product Manager information for use in exceeding your customers expectations and securing your customers engagement?

– What management system can we use to leverage the Product Manager experience, ideas, and concerns of the people closest to the work to be done?

– What new services of functionality will be implemented next with Product Manager ?

LinkedIn Critical Criteria:

Discourse LinkedIn decisions and get out your magnifying glass.

– Risk factors: what are the characteristics of Product Manager that make it risky?

– What are the record-keeping requirements of Product Manager activities?

– Why is Product Manager important for you now?

Marketing communications Critical Criteria:

Guard Marketing communications goals and intervene in Marketing communications processes and leadership.

– Some measurement of efficiency is better than no measurement of it. if you do not know the cpm how can you justify the expense of using one medium or vehicle versus another?

– Another consideration in developing an imc program is the nature of your product or service. is it over-the-counter (condoms) or ethical (oral contraceptives/ocs)?

– What are the objectives of our campaign as they relate to brand awareness, knowledge and interest, favorable attitudes and image, and purchase intentions?

– In imc, you learn to ask how specifically does your company or business communicate effectively with the audiences?

– Big idea what is the single most compelling idea that the overall experience must convey?

– What is our Increasing importance of integrated marketing communications … why?

– Have creative solutions or special opportunities been fully explored?

– Which kinds of advertising in which media influence you the most?

– Is it broadening the reach of your message to new audiences?

– Amount of clutter (what are my competitors spending/doing?

– What do we need to know to achieve the strategy weve set?

– How do we encourage consumer participation on web sites?

– Do you want consumers to demonstrate proof-of-purchase?

– What communications laws and policies will we face?

– What distribution level do you hope to achieve?

– Has the plan been prepared professionally?

– What type of logistics are required?

– What is the major role of promotion?

– Media – which vehicles to use?

– Is it national or regional?

Marketing requirements document Critical Criteria:

Incorporate Marketing requirements document management and forecast involvement of future Marketing requirements document projects in development.

– What tools do you use once you have decided on a Product Manager strategy and more importantly how do you choose?

– How can you negotiate Product Manager successfully with a stubborn boss, an irate client, or a deceitful coworker?

– Are there Product Manager problems defined?

New product development Critical Criteria:

Concentrate on New product development adoptions and develop and take control of the New product development initiative.

– A dramatic step toward becoming a learning organization is to appoint a chief training officer (CTO) or a chief learning officer (CLO). Many organizations claim to value Human Resources, but how many have a Human Resources representative involved in discussions about research and development commercialization, new product development, the strategic vision of the company, or increasing shareholder value?

– What knowledge, skills and characteristics mark a good Product Manager project manager?

– How will we insure seamless interoperability of Product Manager moving forward?

– Project type: what percent of resources should go to new product developments?

– Which step in new product development you think is the most important?

– What are the steps in the new product development process?

– What is our formula for success in Product Manager ?

– How can new product development be sped up?

Premal Shah Critical Criteria:

Analyze Premal Shah visions and innovate what needs to be done with Premal Shah.

– Consider your own Product Manager project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?

– what is the best design framework for Product Manager organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?

– How do senior leaders actions reflect a commitment to the organizations Product Manager values?

Product designer Critical Criteria:

Inquire about Product designer outcomes and correct Product designer management by competencies.

– Where do ideas that reach policy makers and planners as proposals for Product Manager strengthening and reform actually originate?

– What are internal and external Product Manager relations?

Product management Critical Criteria:

Discourse Product management goals and optimize Product management leadership as a key to advancement.

– Think about the people you identified for your Product Manager project and the project responsibilities you would assign to them. what kind of training do you think they would need to perform these responsibilities effectively?

– A vital question in new product management is: how should the business most effectively invest its research and development (r&d) and new product resources?

– In marketplace businesses what is the optimal relationship between product management Category Management and marketing?

– What is the optimal relationship between Product Management Category Management and Marketing?

– Do the Product Manager decisions we make today help people and the planet tomorrow?

– What vendors make products that address the Product Manager needs?

Product marketing Critical Criteria:

Group Product marketing failures and point out improvements in Product marketing.

– Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Product Manager process. ask yourself: are the records needed as inputs to the Product Manager process available?

– How will you know that the Product Manager project has been successful?

– What will drive Product Manager change?

Product owner Critical Criteria:

Guard Product owner management and forecast involvement of future Product owner projects in development.

– Scrums productivity stems from doing the right things first and doing those things very effectively. The product owner queues up the right work by prioritizing the product backlog. How does the team maximize its productivity, though?

– The Product Owner and the Team collaborate to do the best for the business. Each collaboration results in an improved ROI. But how much of an improvement?

– What about when our product is an integration of several different products, each with their own product owner?

– What prevents me from making the changes I know will make me a more effective Product Manager leader?

– How likely is the current Product Manager plan to come in on schedule or on budget?

– How does the organization define, manage, and improve its Product Manager processes?

– Who fills the Product Owner role?

Product planning Critical Criteria:

Merge Product planning governance and probe the present value of growth of Product planning.

– Will new equipment/products be required to facilitate Product Manager delivery for example is new software needed?

– How do we make it meaningful in connecting Product Manager with what users do day-to-day?

Program director Critical Criteria:

Demonstrate Program director issues and raise human resource and employment practices for Program director.

– What are your most important goals for the strategic Product Manager objectives?

– Do Product Manager rules make a reasonable demand on a users capabilities?

– How much does Product Manager help?

Program manager Critical Criteria:

Co-operate on Program manager management and gather Program manager models .

– Have data stewards (e.g.,program managers) responsible for coordinating data governance activities been identified and assigned to each specific domain of activity?

– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Product Manager?

– When a Product Manager manager recognizes a problem, what options are available?

– How can we improve Product Manager?

Project manager Critical Criteria:

Steer Project manager adoptions and modify and define the unique characteristics of interactive Project manager projects.

– There is lots of discussion about the role of a project manager; whether a project manager is needed in the agile world or not. How much and which way a traditional project manager has to change his/her management style or way of working in order to be an agile project manager?

– With agile processes promoting the concept of self-directed teams, is there room for the conventional project manager or does this role also need to evolve to suit the principles of the new paradigm?

– How much and which way a traditional project manager has to change his/her management style or way of working in order to be an agile project manager?

– Do we have these warning signs: This project is not that big and everyone knows what they are doing -why do we need a project manager?

– How can an agile project manager balance team level autonomy and individual level autonomy in agile software teams?

– What are the actions taken by project managers when leading and implementing a transformational change initiative?

– How can an agile project manager balance team level autonomy and individual level autonomy in agile software teams?

– So, if the project no longer needs a detailed master project plan, why does it need a project manager?

– What processes do project managers and content strategists use to collect content for client websites?

– Does Product Manager systematically track and analyze outcomes for accountability and quality improvement?

– So, if the project no longer needs a detailed master project plan, why does it need a project manager?

– Is Product Manager Realistic, or are you setting yourself up for failure?

– What project management qualifications does the Project Manager have?

– Can project managers measure project status at any point in time?

– What is the necessity of a Project Manager?

– What is the duty of a Project Manager?

– What was the project manager best at?

– Who are the project managers?

Requirements elicitation Critical Criteria:

Learn from Requirements elicitation quality and finalize the present value of growth of Requirements elicitation.

– In a project to restructure Product Manager outcomes, which stakeholders would you involve?

Sundar Pichai Critical Criteria:

Study Sundar Pichai failures and pioneer acquisition of Sundar Pichai systems.

– What sources do you use to gather information for a Product Manager study?

– How do we go about Securing Product Manager?

User story Critical Criteria:

Match User story decisions and slay a dragon.

– Who will be responsible for making the decisions to include or exclude requested changes once Product Manager is underway?

– Among the Product Manager product and service cost to be estimated, which is considered hardest to estimate?

– What happens to the function of the business analysis in user story development?

Yahoo! Critical Criteria:

Test Yahoo! outcomes and get out your magnifying glass.

– At what point will vulnerability assessments be performed once Product Manager is put into production (e.g., ongoing Risk Management after implementation)?

– Have all basic functions of Product Manager been defined?

– Why are Product Manager skills important?


This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Product Manager Self Assessment:

Author: Gerard Blokdijk

CEO at The Art of Service |

[email protected]

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Acceptance testing External links:

UltiPro User-Acceptance Testing (UAT) Instructions | …


Agile software development External links:

Agile Scout – Agile Software Development News

Agile Software Development | App Development | Softxpert

Freeport Metrics | Agile Software Development and Design

Google External links:


Google – Home | Facebook

Sign in – Google Accounts

High-tech External links:

Vengo Labs – Mini, Compact, High-Tech Vending Machines

Instagram External links:

Instagram – Android Apps on Google Play


Marketing communications External links:

Office of Marketing Communications – Lamar University

Starmark | Integrated Marketing Communications

RRD | Multichannel Marketing Communications

Marketing requirements document External links:

MRD means Marketing Requirements Document – All …

[PDF]Sample Marketing Requirements Document for …

[DOC]sample Marketing Requirements Document

New product development External links:

Project Manager – New Product Development – Portland, …

New Product Development by Boston Engineering

New Product Development Center

Premal Shah External links:

Premal Shah | Facebook

Premal Shah (@premal) | Twitter

Product designer External links:

Product Designer Tool | Web to Print Product Designer …

Product Designer | Spectrum Designs

Custom Product Designer – T-Shirt eCommerce

Product management External links:

Master’s Degree in Drug Development & Product Management

Sequent Learning Networks – Product Management …

ProdPad | Product Management Software

Product marketing External links:

Product Marketing | United States | Lightning Launch

Product Marketing Specialist |

Product Marketing tips and strategies from Launch Grow Joy

Product owner External links:

Product Owner – Scrum Inc

Scrum Product Owner: The Agile Product Owner’s Role

Product Owner, ADP Job #IN-27096, Hyderabad, Telangana

Product planning External links:

Product planning (Book, 1977) []

Program director External links:

How to Become a Program Director | Job Description & Salary

[PDF]Results of the 2014 NRMP Program Director Survey

Program director
http://In service industries, such as education, a program manager or program director researches, plans, develops and implements one or more of the firm’s professional services. For example, in education, a program director is responsible for developing and maintaining degree-granting programs and/or other educational services.

Program manager External links:

Title Program Manager Jobs, Employment |

Title Program Manager jobs (with Salaries) | Simply Hired

Program Manager Job Description – Job Descriptions

Project manager External links:

HyperSwiss – Kanban project manager


Condo Project Manager (CPM) – Fannie Mae | Home

Requirements elicitation External links:

Requirements Elicitation PowerPoint Templates – …

User story External links:

User Story Conversations | Agile Alliance

User Story Index Card | ScrumDesk

What is user story? – Definition from